The sky through a canopy of tall green trees background image

Our Passion For Responsibility

As a family-controlled business, we have always been guided by strong values in everything we do and go to great lengths to maintain our culture of care and respect as we grow our company.

PAUSE: ELEVATE RESPONSIBILITY

We launched a new internal campaign called Pause to elevate responsibility, raise awareness, and inspire more action from our employees.

At Casa Herradura in Mexico we believe in crafting our products in a responsible and sustainable manner.

Old Jack Daniel's storefront at Jack Daniels distillery

Our Jack Daniel’s Sustainability Story

From cultivating relationships with farmers who grow our grain, to reusing our barrels and sending zero waste to landfill, sustainability is part of making Jack Daniel/’s the best we can every day.

REDUCING HARM IS A TEAM EFFORT

Chambord Liqueur partnered with Alteristic to provide a series of Bystander Intervention Training workshops for the bartending community.

Brown-Forman employee transporting a barrel

Promoting Alcohol Responsibility

Responsibility starts with our marketing and continues through our sales process. We want our brands to be a positive influence, encouraging customers and consumers to have a positive experience with them.

We are pleased to present Brown-Forman’s first integrated Annual and Corporate Responsibility Report. It reflects who we are and where we’re headed as we execute on our global growth strategy. It demonstrates our ability to drive great results and create value in every aspect of our work.

Download our 2019 Annual Report

Our thinking about drinking logo

Our website, Our Thinking About Drinking, presents independent third-party opinions and research about alcohol-related issues, and provides a forum for discussion and feedback.

Visit Our Thinking About Drinking >