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Team Early Times Hooks a Winner with Elite Angler

January 25, 2006, Louisville, KY — Early Times Kentucky Whisky in conjunction with JDC Marketing announced today their sponsorship of professional angler Kevin Wirth. The former Kentucky Derby jockey has signed on to fish the 2006 CITGO Bassmaster Elite Series, an 11-event premier tournament circuit offering more than $7 million prizes to anglers.

Wirth has been a touring BASS pro since 1985, competing at bass fishing’s highest level. The native Kentuckian has built an impressive resume since then, qualifying for the CITGO Bassmaster Classic six times and finishing in the money 72 times in 137 BASS entries. He is currently ranked as one of the top 15 anglers in the world.

Allen Ogburn, Early Times brand manager stated: “We are thrilled to work with JDC marketing and Kevin Wirth and to become more involved in one of our consumers’ passions — fishing. JDC brings us invaluable knowledge and experience in the fishing industry while Kevin brings us the raw talent, respect and great Kentucky connections.”

In his new role, Kevin will serve as a brand ambassador at tournaments across the country, and will further solidify Team Early Times and the brand’s connection to fishing. The sponsorship program is managed by JDC Marketing Group in Atlanta, GA. JDC is well known in the fishing industry for their success with developing marketing programs and events for companies and providing professional anglers with opportunities to further their careers.

“We are extremely excited about working with Kevin and Early Times. There are so many marketing opportunities that can be explored through the similar interests and heritage of both parties involved — Add in JDC’s track record within the industry and more specifically our past success with distilled spirits, the potential is limitless!” added Pete Galbiati, Vice President of JDC Marketing.

“Team Early Times was a natural fit for me because we have so much in common,” said Wirth. “It was a win-win situation, with the changes ESPN has made in the sport, having great sponsor support has become essential. Early Times is allowing me to do what I love to do and at the same time I am becoming an ambassador for a great brand.”

The inaugural season of the Elite Series begins with the “Battle on the Border” on Lake Amistad in Del Rio, Texas, March 9-12, just weeks after bass fishing’s biggest event, the CITGO Bassmaster Classic, kicks off the season Feb. 24-26, at Lake Tohopekaliga in Kissimmee, Fla.

Team Early Times consists of Kevin Wirth and three semi-pro teams based in Kentucky and Texas. Early Times Kentucky Whisky, is enjoyed in 28 countries around the world and the Early Times Mint Julep is the “Official Drink of the Kentucky Derby™.” Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Early Times, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage. For more information visit www.earlytimes.com.

The best TIMES are enjoyed responsibly.
Get Reel. Don’t drink & drive.

Early Times Distillery Company, Kentucky Whisky, 40% Alc. by Volume Louisville, Kentucky ©2005

For more information, contact Courtney Sandora at 502-774-7443.